Search AI Products and News

In today's generative AI-driven world, how brands perform in machine-generated search results is increasingly crucial. Israeli startup Brandlight recently announced a $5.7 million funding round to help businesses effectively influence how AI models perceive and represent their brands. Founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, the company attracted Cardumen Capital upon launch.

Google's Gen-AI search engine accounts for 84% of search queries, significantly impacting search traffic for brands and publishers. The Gen-AI search engine alters the landscape of search engine optimization by analyzing the context, sentiment, intent, and nuances of searches. Businesses are redefining their SEO strategies to focus not only on keyword optimization but also on the ownership of valuable information to enhance their operations.